Work in pairs to identify insights from your mock fieldwork
Below is a list of "how to build a new community for smartphone addicts" or "how to build a new space for families and friends"
1. Community – Understand your target audience. Age, social beliefs, interests and non-interests.
2. Segment Community – Once you understand your targeted community, segment the community. The 18-35 year olds have different requirements from 30-40 year old family audience.
3. Share different perspective – Build and share the different perspective from different age generations.
4. Value Proposition – Considered to create an attractive proposition to the society to reduce smartphone addiction and create value from the new community/ space.
5. Refine – Refine the new community/ space to it’s core.
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