Goal: to understand the extreme social media users, focusing specifically on lack of communication skills, with friends, family and the whole society. These insights will be leveraged to design a user-centered services or a product which reduce the usage of electronics, improves their social skills and tights their relationships.
Objectives
· To understand the definition of extreme social media users and how they relay on the electronics
· To understand the the range of attitudes and behaviors of extreme social media users relating to mental illness, social communication skills, job application, future aspirations, and how they evolve in the society.
· To understand the types of factors which currently determine their process as related to finding work, community, and learning things.
· To identify which actions can be taken to make an impactful difference to their social communication skills and mental illness in the short and long term.
Key Question
· Who are the stakeholders? How do attitudes and behaviors of extreme social media users evolve pre and post communication?
· How do extreme social media users communicate with others in the reality world?
· What online communities to extreme social media users relay on throughout virtual communication?
What’re their thoughts on the online communities they rely on? How is trust exchanged?
· What're their biggest barriers to communicate in the reality world? How do they get past them?
· What're extreme social media users short term goals and long term goals? What are their pressing priorities? Family? Friends? Work? communities? boundaries?
· What’re their core needs and on what basis do they differ?
· What areas of their life are effected by changing lifestyle?
Outcome
· An understanding of how reality communication can change priorities
· Mapping how various factors influence integration success, with an understanding in barriers
· Contextual understanding of how reality community has changed their experience
Timeline
2/4-2/10: 1) begin secondary research, 2) create the research plan and 3) create an ecosystem map
2/11-2/17: 1) continue secondary research 2) draft a discussion guide and 3) volunteering
2/18-2/24: 1) start some more focused secondary research and 2) volunteering
2/25-3/10: 1) design and test a prototype continue with secondary research, 2) consider reaching out to subject matter experts and/or users for some further data and 3) volunteering
3/11-3/17: 1) continued outreach, 2) synthesis of insights and 3) volunteering
3/18-3/24: 1) collect and organize feedbacks and 2) wrap up volunteering
3/25-3/31: begin to wrap up all the information and ideas.
Methodology
Secondary Research
journals/research reports
websites
books
media and press
Field Work
Surveys to quick gather quantitative and comparative data of the various communities demographics and their struggles
reach out to subject matter experts and/or users
the use of various probes
volunteer
Prototype
quickly and effectively test hypotheses and concepts
revise and re-test prototype
Case study
successful related campaigns
study other successful campaigns of social concept/value's change
Sample considerations
· Mix of all gender identities
· Mix of race and ethnicity
· Mix of life stages: independents, parents without children and parents with young children
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