PURPOSE: TO EXPLORE HOW PEOPLE TELL STORIES.
How might you tell the story for your thesis pitch presentation?
Effective storytelling involves a deep understanding of human emotions, motivations, and psychology in order to truly move an audience.
Luckily, storytelling is something we all do naturally, starting at a very young age. But there’s a difference between good storytelling and great storytelling.
“Storytelling is the greatest technology that humans have ever created.” — Jon Westenberg
Example one: Aesop
Since Aesop’s inception, they has maintained a fiercely independent approach to product research and development. Their team of skilled chemical scientists works out of their Head Office in a utilitarian, custom-built laboratory – conceptualising product ideas, researching blends, and creating prototypes.
They sources ingredients from the most reputable suppliers across the globe, then marry contemporary technology with long-established scientific practices.
They launches new products only in response to genuine needs expressed by their clients, and only after extensive research delivers formulations of the highest quality and efficacy.
We believe unequivocally that well-considered design improves our lives.
A sincere interest in intelligent and sustainable design extends to every aspect of Aesop’s workings. Just as meticulous research is integral to the formulation of each product, their utilitarian containers are created with utmost care to ensure they function with ease and are pleasing to our eyes.
In seeking new locations, their first consideration is to work with what already exists. It is their intention to weave themselves into the fabric of place and add something of merit rather than impose a discordant presence, and their consistent practice to use a locally relevant design vocabulary.
Aesop Tokyo
The interior’s domestic geometry is immediately apparent care of a glazed façade that leads the eye from the entrance to a courtyard garden.
Created in collaboration with SIMPLICITY under the leadership of Shinichiro Ogata, this inviting space was inspired by the local riverside landscape, shaped largely by the ebb and flow of water over aeons. The influence is evident upon entry in a sculptural trapeze that subtly mimics the appearance of water via the surface of a polished copper panel.
The interior’s domestic geometry is immediately apparent care of a glazed façade that leads the eye from the entrance to a courtyard garden. Product display cabinets crafted in Teak and woven washi paper line one side of the space; opposite, clients can sample formulations at a patinated brass trough. Furnishings redolent of a 1950s family home offer a reassuringly familiar accent.
Example two: COS White Shirt Project
Pure and modest, the white shirt has been a staple in the COS wardrobe for many years. This season, we explored silhouettes, fabrics and details of this essential piece, to create a capsule collection that offers a new classic for everyone’s wardrobe.
"All our collections come to life in London. They are a close collaboration between our design team, pattern cutters and our in-house atelier. To reinvent something as humble as the white shirt, a whole new approach was applied."
Example three: nendo
gaku
2017.04
for Flos
A frame (=gaku) used together with lamps and other objects, which gives a feeling almost as if it were something between accessories and furniture. An adjustable-height pending lamp hangs down inside of one frame, while a second design features non-contact charging functionality to power a matching spot or luminescent lamp. Usually, the lamp is simply left on the charging dock, and then moved around freely when lighting is needed elsewhere. The directional lamp features a magnet that allows it to be placed at an angle, making it easy to adjust the direction of spot to be lighted. Lamp settings include a mode during which they are turned on when sitting on the charging dock and turned off when moved away so that the location of the lighting itself serves as a power switch. Bowls, vases, a tray, a mirror, bookends, and other accessories are held in place by magnets, keeping them held firmly in place at the centre of the frame without the need for a large area of contact. An assortment of accessory-like lighting and lighting-like accessories makes combining the two simple, as if one were casually rearranging the interior of a miniature room.
Collaborator : syk, mor, stv Photographer : Akihiro Yoshida
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